MiSFiT COLLECTiBLES

Misfit, a sub-brand of Fossil Group, teamed up with legends of the pop surrealist and lowbrow art scenes, Ron English, Simone Legno (tokidoki), and Joe Ledbetter, to create a limited series of artist-designed watches.

Misfit approached us to conceptualize and photograph a content campaign that honored each watch not only as fashion statements, but as collectible art pieces. We crafted a visual story for the timepieces, producing a series of three photos for each watch that celebrated creativity, individuality, and the joy of collecting.