THE UPDRAFT
ACTION-ORIENTED PODCAST
branding ✦ graphic design
Sharon McMahon of The Preamble Podcast has been building a network of plugged-in informational and politically minded podcasts. The first of these to launch will be The Updraft with former Capitol Hill staffer and George Washington University professor Casey Burgat. Billing itself as an action-oriented podcast for people who want to get involved but don’t know where to start, the pod needed a brand that was about uplifting everyday people and the momentum that is gained when they work together.
