BELiEViNG CAMPAiGN

INSPIRATIONAL FUNDRAISING INITIATIVE

digital marketing ✦ campaign marketing ✦ graphic design

a digital header graphic designed to showcase a rendering of a new building at Wellington school with text rendered over top of it that reads: Believing, the Campaign for Wellington

The Wellington School, an independent Pre-K to grade 12 college-prep school, focuses on dynamic, highly-individualized learning experiences. We collaborated closely with the Wellington team to launch the “Believing Campaign” – a multi-million dollar fundraising initiative aimed at building an innovative, next-generation learning facility.

a spot color photograph of a school desk with typography overlaid that reads Future Leaders Start Here, with the Believing campaign logo mark
a digital social graphic that says people
a digital social graphic that says places
a digital social graphic that says programs

Our digital strategy leveraged brand storytelling moments to both inspire belief in the school's mission and drive real fundraising momentum. Our work included the creation of a narrative-driven social media calendar, a full suite of branded graphic assets, and customizable templates that empowered the in-house team to keep the story going after launch.

By aligning visuals, messaging, and calls-to-action across platforms, we helped translate their capital fundraising campaign into an engaging, community-driven movement.

a digital social graphic template showing large text reading Our Goal with a progress bar underneath showing $15M out of $22M has been raised
a digital graphic highlighting one of the student art spaces at wellington with students working on pottery and paintings
a horizontal graphic showing an image from 1982 when the school opened along side a rendering of the proposed wing to be built in 2023
A social graphic with a thumbnail image of the Abdelbaki family with text reading, "Read more in: Believing: Abdelbaki Family Makes "Second Home" at Wellington"
a testimonial graphic depicting the Abdelbaki family and a quote that reads, "I have three different kids, with three different interest, and Wellington understands and knows that each kid is different."
a social media graphic depicting two children working together to plant a vegetable plant in a school garden
A digital graphic showcaing elements from a spread in Wellington School's magazine The Jag with a quote about excitement for a new STEM facility to be included in the proposed new wing to be built.